The Idea

Website was out of date and not reflective of the image or personality of the business. Content was minimal and missing key service information.

Create consistent engaging content to target market via a new company blog.

The Challenge

Technical complexity for immediate build and software considerations must be able to accommodate future demands for content publishing.

Considerations also required for ensuring ease of editing and publishing content via social channels.

 

The Results

Technical scope and research to identify best-fit platform, software and custom development requirements.

 USP and key message creation. Rationalise and restructure content to reduce clutter on website pages and allow for drill down at relevant pages. Restricted keyword set focused on purchasing intent and site optimisation.

Modern Professional website was created positioning Dye & Co as approachable, knowledgeable, experienced and quality Insolvency Advisors.