Get a whole team on your side with ASENZ Think Tank SWOT Analysis

Get a comprehensive think tank SWOT analysis of your website and online marketing activity that includes ASENZ team expertise across content, marketing, design, SEO and competitor analysis.

It is nearly impossible to carry out an effective SWOT analysis of your own website. As a business owner your focus is (necessarily) on what you do, who your customers are and what you want to build in that regard.

See your website through the lens of online marketing expertise

Because of our consistent and specific focus on online marketing strategy, each member of the ASENZ Think Tank filters their area of expertise through that lens.

This means you do not just get an assessment of layout, style and imagery when it comes to design. You get a comprehensive report detailing HOW your design could be better optimised for search engines, WHERE it rates in comparison to your closest competitors and WHAT recommendations can be implemented in the short, medium and long term.

SWOT analysis is recommended at least once every 12 months

Six months online is the equivalent of two years offline. What was relevant when you launched your website will change as rapidly as the online environment. New competitors and changes in online behaviour will impact how effective your website is.

Likely recommendations of a review SWOT analysis include:

• for split testing of under-performing pages, key opt-in strategies and main landing pages
  
• to change or improve core elements of the site such as design, positioning, offers, etc.
• to initiate SEO performance maintenance
  
• to create online products to strengthen offers
• to build new traffic generation systems
• to create new marketing funnels
  

Other outcomes could include recommendations for:

• host beneficiary or joint promotional activity
• offline promotions and advertising

This process is robust, dynamic and objective

Our commitment is to your online success. The internet is the fastest changing environment the business world has ever seen. It is so dynamic that even expert analysts cannot predict what will be happening 12 months from now.

This doesn't mean our work with you is reactive. We research, plan, monitor and assess. And if a strategy is not working we will suggest implementing and testing new strategies.

A SWOT analysis is for those businesses that are 100% committed to winning online and know that it takes time, testing and persistence to achieve that goal.

Deliverables

What you receive:

• Complete SWOT Analysis
• Report and recommendations
• Round-table review
  

Cost

$697 (including GST)