LEADS:
Lead Generation Website
Online Marketing Strategy
Email Marketing





COMPETE:
Search Engine Optimisation
Search Engine Marketing




BRAND BUILDING:
Web Folio
Website Design

Search engine marketing provides immediate ranking and creates broader exposure and reach

Search engine marketing (SEM) is the process of making your website more visible to your target audience via a variety of means:
  1. Advertising such as Pay Per Click (PPC), contextual advertising and paid inclusion
  2. Listing your website on directories, creating back-links from other websites
  3. Related activities including article publishing and content syndication and using social media
  4. And includes SEO or search engine optimisation
The goals of search marketing are to promote a website by increasing traffic through broad exposure, "stickiness" of the site and first page ranking on search engines.

The internet is a powerful marketing tool because it is a landscape for qualified leads by its very nature. People go online for a reason. Search Engine Marketing is where what you offer intersects with what that reason is.

Use a combination of paid and natural search techniques

The ideal situation for your search engine marketing is for pages from your site to appear in the #1 spot on the first page of Google (or other search engine results).

This can be worked towards and achieved with careful search optimisation strategies and includes: keyword research, competitor analysis, local search and directory listing.

The other avenue for SEM is paid advertising and marketing. This includes Google AdWords or Pay-Per-Click strategies, paid directory inclusions and contextual advertising (where you pay for your ad to appear on a related web page).

A combination of both of these strategies is the most comprehensive way to implement your search engine marketing efforts.

The rising importance of local search in the SEM equation

One area not explicit in the above statistics is local search. More and more people now use the internet to find local services (Google is replacing the Yellow Pages both offline and online for local search). People search online (to learn and inform themselves) and then buy offline. And they want to be able to find convenient businesses in their local area.

Optimising your website for local search engine marketing is essential. Contact ASENZ to find out what you need to do in order to capitalise on this growth area.


Richard Calkin is our Adwords expert and has created hugely successful campaigns for our customers.