LEADS:
Lead Generation Website
Online Marketing Strategy
Email Marketing





COMPETE:
Search Engine Optimisation
Search Engine Marketing




BRAND BUILDING:
Web Folio
Website Design

If you don't have an online strategy your website has no real value

Too many business owners see a website as a necessary expense. A bit like painting the front of a shop. It needs to look nice so people come in but serves no other real purpose.

Unless your website is actively serving your wider business goals, it will have no real value for your business and is likely to return poor results, therefore, remaining on the cost side of your accounts ledger.

The sooner you can see your website as a dynamic and interactive online marketing hub created to generate a return, the sooner you will see real increases in lead generation, sales and profits – both online and offline.

You need to research and define your online strategy goals

The primary goal of any online strategy is to generate leads or sales for your business. This is our area of passion and expertise at ASENZ.

As every business is unique it is vital that you are clear about:
  • who your target audience is
  • how they like to be communicated with
  • how you want them to interact with you
  • what mechanisms you want to put in place to connect with them online
It is important that you create a website, online strategy and communications platform that speaks in the language of your audience and connects with content that is meaningful and useful to them.

Make sure your online strategy intersects with your offline strategies

Some business owners make the mistake of separating out their online strategy and offline activities. This can also happen if you work with a web development agency that is not experienced in bigger picture areas such as marketing, business development and sales strategies.

Consider some of the ways in which your online strategy can connect to broader business activity:
  • Use consistent language, keywords and content across all communications material
  • Create online offers that yield offline results (discounted, bonus or special services)
  • Use your online presence to gather data about what your customers want from you

The web is a dynamic place so you cannot afford your online strategy to ‘set and forget’

The final clue to creating a powerful online strategy is to monitor, test, evaluate and adjust. Because the landscape is changing so quickly, keyword research that you conducted six months ago may no longer be accurate. The rapid rise of social media has already changed how people share information online. These, and other developments, will continue to push and change online boundaries and if you don’t keep up you will soon be out.

If this feels like it will become a time management issue then you can outsource this task. ASENZ offers website, SEO and online maintenance packages. We do the ongoing research and adjusting (in consultation with you) so your online strategy stays relevant without you compromising other areas of productivity. Contact us to find out more.