Online products are the entry point into your marketing funnel

We will help you develop a range of online products (downloads, ebooks, audio, tips, white papers etc) that will compel people to take action, engage with you and become active members of your database.

Visitors to your site simply will not opt-in (give you their details) unless you offer them a valuable product in exchange.

You are sitting on a goldmine - let us help you find it

You take your knowledge for granted. To people who need your product or service, it is valuable.

But most business owners need a little help finding where their expertise intersects with what prospects want. It's not talking about how much you know. It's discovering which parts of your knowledge fill a gap - that people may or may not be aware of.

If you sell services, then intellectual property is critical

Because people cannot purchase and experience your service immediately online (the way they can purchase a CD or book a flight), it is your responsibility to provide a product that they CAN interact with immediately.

You need to think beyond newsletters and free consultations

These traditional opt-in offers no longer hold much sway. There is no immediate value in either of them (unless your business is information and your weekly newsletter is already a hot online item).

What problem can you solve for a prospect? What gift will make their day easier or brighter? What might give them a personal or business tip they can put into practise straight away? What will invite them to like and trust you?

Be creative with your medium and your message

Rather than a list of tips, how about a series of video tutorials? Audio is another hugely powerful and popular medium. If you're in the business of motivating people, inspiring interviews they can download and listen to in the car or on their i-pod may be more appealing than an article. On the other hand, if you have in depth technical know-how to give away, an easy to download e-book might be just the thing.

Online products are the tip of your marketing funnel. What are you offering that will draw people in?

Deliverables

This service will help you:

define your marketing funnel
define opt-ins
coordinate product development
create product graphics

Cost

Starts at $396 (incl GST). Design additional.