LEADS:
Lead Generation Website
Online Marketing Strategy
Email Marketing





COMPETE:
Search Engine Optimisation
Search Engine Marketing




BRAND BUILDING:
Web Folio
Website Design

Landing pages are your pitch – what’s your strike rate?

Landing pages and micro sites are primarily concerned with niche marketing, market testing, list-building, opt-in and sales. Landing pages are the sales pages of your website and your job is to make sure this sales page can close.

You’ve done your work and come up in either natural or paid search on Page 1 of Google. An interested person clicks on your link and arrives at … a landing page.

In the movie world, they say you have about 30 seconds to impress with your pitch.

Online, you have about 5 seconds.

Without the benefit of an in person presence, your charisma, a captive audience, landing pages have to do a HUGE amount of work in a very short amount of time.

What do your landing pages tell a prospective customer about you?

Landing pages are not places to be reticent. This doesn’t mean you fill them up with self-centred guff. It means you get to the point – quickly.

I arrive at your landing page and I want to know:
  1. Exactly how your landing page relates to the search I just performed.
  2. Exactly what you can do for me.
  3. Why you can do it better than other sites I have visited.
  4. Exactly what you have on offer.
  5. Exactly what I have to do to connect with you.
All of this must be loud and clear. It has to appeal to the person viewing your landing page and it also has to be compelling and persuasive.

Your landing pages are no good if people stop there

A landing page is the first step into your sales and marketing system. You want to get action from it. You want a person to click onto your website, sign up for your webinar, download your e-book, answer your survey …

You want your landing pages to become the beginning of your relationship.

Consider using multimedia on landing pages

Since we are in the world of pitches, it makes sense to add some multi media dimensions to your landing pages. How about a 90 second video introducing you and your business? Or a 60 second audio that plants the seed of your special offer?

Bold headlines, direct language and clarity of information are all essential. What extra elements can you add that might keep that visitor engaged beyond 5 seconds?

Contact ASENZ for advice and tips around landing pages and how your overall web design and online strategy can inform these crucial marketing platforms.