Content syndication is a powerful free marketing tool

Content syndication is also known as content publishing and article marketing. It refers to the practise of writing articles, pages, even blogs and then publishing these online and/or making them available for reading and access via syndication.

The aim of online content syndication is the same as that of its origins in print and electronic media (radio and television). It creates a ‘win win’ situation. The original publisher ‘wins’ by getting exposure and wider audience. The syndicate publisher ‘wins’ by getting quality content to add to their site.

So if you, or someone in your team has the ability to write good quality articles on a regular basis, this is a search engine marketing tool you should consider. Alternatively you can employ a web copywriter to write articles for you.

If this interests you, please contact us as it is one of the services we are happy to provide on its own or as part of a complete online marketing package.

Create back links and increase your networks

Content syndication is good for search optimisation as it creates back links to your site. And these links are from credible, industry or field related sites.

By tapping into the existing networks and readerships of another business, networking site or dedicated publishing site, you have the opportunity to reach new potential readers, customers, partners and affiliates.

Build reputation

The double benefit of content syndication is that you get to share valuable knowledge, insights or expert opinions with interested readers – which is great for your business and your reputation.

The internet is primarily a social landscape. It is fuelled by social interactions, messaging, blogs, posts, forums, social media, recommendations, user reviews and user generated content.

If you create content that internet users find genuinely valuable they will be more than happy to share it, recommend it, link to it and become your online advocates.

Provide a safe way for people to engage with your site

Although it is ideal to collect personal details from visitors to your site (so you can make the most of database marketing), some people may be reticent to leave their details. It is important to respect the different ways that people choose to interact and communicate online.

Creating a feed from your site gives people the opportunity to receive site updates, blog entries and other content. This way they can build up trust and relationship with you. This kind of reputation building is a valuable search marketing tool as it will often lead to more committed activities (such as membership, sales and referrals)