Content publishing IS online marketing

We can provide article writing and content publishing services so that your business is working for you online well beyond the scope of your website.

There are 2 main reasons why content publishing is so important to your lead generation and online performance:

1. Value to customers and prospects
2. Improving your search engine results and online reach

Build the profile of your company

Online searchers are looking for answers, information, socialisation and value. This means people will not associate the value of your website with the value of your products. They will judge your site based on how useful it is to them in this quest.

Once you have established reputation and authority with people then you can start to market to them. You will also have a head start as the ‘go to’ site in your field.

Web content has to be high quality in order to convert

Web content is all about conversion. Visitors read your article, download your audio, watch your video and it compels them to take an action. There’s a skill to writing copy so it creates interest, leads and converts browsers into buyers.

Web content needs to be refreshed regularly

This is the tipping point for many businesses. You can’t afford NOT to be producing new content on a regular basis . Search engines and human visitors look for and reward a dynamic, updated, living site.

But can you afford the time this takes? The minimum is a few hours per month, optimum is a few hours per week.

Outsourcing ensures the quality and quantity of your content

The following content items, published regularly, will make the world of difference to your leads and conversions:

Article publishing
New and updated site pages
Regular blogging
Email and database communication
Other online products (video, audio, e-books etc)
Contribution to and engagement with social media

Summary

The need to communicate through multiple channels is increasing and content writers and communicators will become a core staple of modern business.

Search engine marketing management is an ongoing process and content publishing is a core element of attracting traffic, creating visibility of your website and being awarded authority from Google.
Without copy that attracts and compels there is little likelihood of conversion.

Cost

Based on time and volume.
Included in SEO Performance Maintenance.

Examples

Content writing and publishing for online media and offline publications.

Biographies, company profiles
Web pages, landing pages, and products
Article submission
Blogs, social media
Newsletters, emails
Brochures, collateral