Search position decides how many leads will find your site

A competitive search analysis will show you how to achieve top positions on the 1st page of Google by identifying how much activity and what type of actions are required.

Each high ranking keyword phrase is another opportunity to drive more qualified traffic to your website. In most cases, active competition is required to achieve high ranking.

Looking at your competitors gives you the edge

No matter how well you do what you do, if your competitors are more prominent in search results they will be the ones getting the leads.

If you are in an area where there are large, established competitors with big budgets and impressive online presence you will need to identify what keyword phrases you can realistically compete for.

If your objective is to move up to the top positions for a keyword phrase knowing how Google sees the winning competitors will be key to your strategy for overtaking them.

Statistics

A site that ranks for #1 position on the 1st page of Google gets approximately 42% of the total volume of traffic generated by that keyword phrase. The lower the position, the lower the % of searchers who will follow through to your site.

93% of searchers will not look beyond the first 2 pages of search results. The vast majority will not look beyond the 1st page.

Deliverables

What this service gives you:

Keyword Research (*if required)
Identify the best opportunities for ranking
Identify what actions are required to out-position your competitors for selected keywords
Understanding of your competitors online strategy
Report and recommendations

Cost

Determined by the number of keywords to be analysed and what subsequent actions are decided upon.

Example

In-depth competitive analysis of each keyword and top 10 competitors.

The $ value of the #1 ranked position for a keyword phrase can be determined by calculating traffic volumes X Adwords cost-per-click of the given keyword phrase.

In this example, the value of the #1 ranked position for "ip telephony" equates to $20,761 per annum.