|
|
|
|
A digital agency with online marketing on its mind
We make no bones about the fact that we work best with businesses that understand the value of marketing and actively seek out opportunities to gain greater competitive advantage through smart positioning, customer connection and reach.
Our approach is firmly to use the online channel to support the business’ objectives and the next stage of its evolution.
This means that we start with your website, existing, yet to be created or re-created, to ensure the foundations for growth and competition are in place. We then move your business into active online marketing activity, through to more sophisticated digital promotions and online branding activity.
ASENZ incorporates the range of activity that supports a complete online strategy. Some of the specific activities we undertake are detailed below.
Website:
• Business analysis
• Competitor analysis
• Website diagnostic
• Online strategy
• Technology for marketing
• Content strategy
• Optimisation
• Database segmentation
• Personalisation
• Communications strategy
• Analytics
| Online marketing:
• KPIs
• Search engine optimisation
• Search engine marketing
• Traffic generation systems
• Marketing funnel/s development
• Conversion tactics
• Usability
• Split testing
• Content publishing
• Micro sites and landing pages
• Email marketing
• Affiliate marketing
• Think Tanks/SWOT Analysis
• Analytics
| Online branding:• Positioning
• Value proposition
• Design
• Social media
• Video marketing
• Interactive marketing
• Advertising
|
|
|
|
|
